Businesses change their strategies and goals every single year when it comes to social media marketing. Knowing what the experts social marketers are doing in 2014, and following their methods can help your business reach more clients and drum up more business. Most small businesses, who manage their own social media marketing in Melbourne, have no idea on what’s neither trending nor the best practices to adhere too. Well fear no more, find out now what the best social marketers are doing with social media in 2014
*** Listening to their follower:
Most businesses just flood out content to their social followers without hearing what they have to say. Businesses that fail to listen to their followers, will struggle to build strong customer relationships that will end up costing them leads. Businesses need to focus on their customers needs, listen to what they have to say and tailor their social marketing campaign around their feedback. Remember, without them you’re nothing.
Is it really any surprise? Facebook is the most visited website in the world, and social marketers are taking advantaging of it. Establish your marketing goals and consider setting up paid ads on Facebook or Twitter. They both offer great features and will let you advertise to people within a certain Geo-location (Melbourne only for example), this can really help to pinpoint your target demographic. We advise starting with a small budget and test various ads to see what works best.
Businesses are not always hitting it for six when they start paying for social advertising, a lot of trial and error goes into using these sorts of ads.
*** The world has gone mobile:
The biggest social media sites Facebook, Twitter and LinkedIn all have user friendly for mobile sites, but what are yours? As you use social media marketing in Melbourne and throw out content to the world, what happens when they click on a link and get redirected to your website? Will it work on their mobile device, or will it render incorrectly? 48% of all Internet users are using either a mobile or tablet device, ensure your site is mobile friendly or watch your leads quickly disappear.
*** Hash tag is here to stay:
First introduced by Twitter, now Google Plus, Vine and even Facebook have jumped on the bandwagon. Many brands are creating their own unique fun hash tag words that followers can use to start conversations and share interesting content. Create your own hash tag with words or phrases that are local to Melbourne, and get locals to talk about your business on social media, this sort of advertising is great because it’s not self-promoting and comes across as more genuine.
Marketing isn’t what it used too be, the times of passing flyers in the street or putting letters through mailboxes are over. With more people in Melbourne having access to the Internet than ever before, businesses need to apply local social media marketing in Melbourne as apart of their marketing strategy or risk falling behind.
Today we have listed 4 social marketing trends that are being used in 2014, if you would like to know more about social media marketing,feel free to give us a call or pop us an email and we will get back to you.
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