4 Easy to Follow Tips for Newbie Content Writers

Everybody knows the key to gaining an online presence is to create epic content. Whether that involves hiring an established content marketing agency such as Artlivemedia or going it alone, you will need to have some sort of strategy in place if you want your business to go anywhere. As a content marketing agency, we know how to create epic content and in this article we will show how beginners can get on there way too.

Pick a topic

This may sound really basic but it’s a step so many novice content writers forgot. Select a topic and stick to it, countless times we’ve read a blog post that goes from one topic to another, that never really going into detail about anything. Readers will end up closing your webpage and going somewhere else if you follow this pattern.

How to select a topic? Well that’s simple, it can be based upon a product or service your business provides, it can be industry related news, advice or opinions. If you’re still having trouble of thinking up topics, visit your competitors blogs and see what they are talking about.

Researching

Great, so we have our title and now we need to fill in the guts. Unless you’re writing about a topic that you have adequate knowledge and experience in, always do some research. Jump on Google and search for similar topics and figure out ways you can improve on them or what they lack. It’s always worth reading the comments as people will often ask questions which the article missed out.

Always research your articles thoroughly because you don’t want to muddle up facts or state things that are incorrect as it can harm the authority and credibility of your site.

Note: Do not plagiarize articles, this will result in a plenty from Google and your website may be De-listed from search engines. Its fine to research and take points from other articles and expand, but they must all be in your own words.

Writing the article

Before you go ahead and type yourself mad, you should be aware of a few simple formatting steps that will improve the way your article reads and rank.

Big paragraphs are scary – Okay maybe they are not scary, but they put people off from reading. Keep your paragraphs short, usually 4-5 sentences are adequate.

Use subheadings – Sub-headings are a great way to split up an article and allow people to quickly skim. Take this article for example, by mealy reading the title and sub-headings you have a good understanding of what this article will include.

Formatting – Use the correct formatting when writing a blog post, use basic HTML to insert links into articles instead of pasting the whole URL. It makes your article cleaner and looks more professional.

Images – Always include at least one image, not only is it good for SEO but it makes the article more friendly and engaging.

These are basic rules that any great content marketing agency would use when writing blog or articles for their clients.

 Throw it out!

So the article is completed and posted on your blog, now you need to get people to read it. Along with using SEO, you should be sending your new article out to your mailing list, posting on social media feeds and relevant websites and forums. A good way to measure how truly epic your content is by monitoring the feedback you get. The more likes and shares you receive the most useful people found it.

Artlivemedia understand that writing epic content is a lot harder than it looks, and it’s why so many businesses turn to us for help. We are a content marketing agency that has been helping clients all over the world strategies and create great organic content. Follow our 4 simple tips today and watch your content get the attention it deserves.

Looking for a Digital Agency in Melbourne?

As you may have already found out, there are hundreds of digital agencies in Melbourne, or the rest of the world for that matter. It seems all you need to do these days is to create a website and wallah; you’re now a digital agency. With so many cowboy startups rising up, most are experts in costing businesses thousands while producing no results. As a result, most of them die a quick death leaving the other 5% or so to thrive.

Artlivemedia is a long established digital agency in Melbourne, who knows this city inside and out. We have been helping local businesses in the area for years gain a strong online business presence and our client testimonials speak volumes.

Our 5 star team: We are confident that you can search every single digital agency office in Melbourne and not find a team as awesome as ours. Our head of marketing and CEO Michelle Bourke, has credentials that are almost impossible to match. They include increasing online revenue by 300% to $15 million in less than a year working for telecommunications giant Telstra.

Our Social media team have over 20 years of experience and our lead developer Raja Munisamy, has managed projects that have cost in the excess of $1 million. Quite an impressive team sheet and wouldn’t you say? A grade player bring A grade results, if you can find a digital agency in Melbourne with a team more qualified and experienced than ours, we suggest you go with them.

Start-ups or Government body? No problem, we can help: What separates Artlivemedia from the rest is we provide businesses solutions within a range of industries and adjust our strategies accordingly. Whether you’re a brand new online start-up, an already existing SME or a government body looking for experts to help show you the way, we’re the team to use. The Artlivemedia gang have extensive experience in a number of different industries and have bespoke methods and strategies that have been proven to work time and time again.

Web, marketing or media?

Unlike other digital agencies in Melbourne, we don’t solely rely on one aspect of digital marketing to get the job done. We recognise that even with the world’s great SEO team, if you’re not planning strategies for your social media, newsletter, blog or websites, your business is only going to get so far.

Artlivemedia understands the importance of having a well rounded plan when it comes to creating an overall online content strategy. By concentrating on only one or two areas will simply not be enough in the competitive business world of today.

So there you have it, if you’re looking for a professional, competent and efficient digital agency in Melbourne, that have an extensive local client base with proven results, you’ve come to the right place. Artlivemedia is a digital agency that has helped several local businesses and enterprises reach their true potential. If you would like to know more about how we can help take your business to the next level, feel free to drop us an email and we will be sure to get back to you.

Tips on Choosing the Right Digital Agency in Melbourne

When searching for a digital agency in Melbourne, the difference between picking an agency who knows what they are doing compared to some cowboy outfit, can be the difference between your businesses being taken to the next level, or failing miserably. If a business is going to invest money in a digital agency, they need to do adequate research and look for an established, reputable digital agency in Melbourne. What should one look for when picking the right agency?

Wide-range of services

When shopping for a digital agency to handle your businesses brand image and online solutions, you should look for someone who provides their clients with a range of services. For example, some digital agencies only specialize in SEO or social media. You should be looking for a digital agency that offers everything from SEO, website design, social media services, mobile services, newsletter and content duration and so on.

The reason for this is that a business needs to utilize all the components mentioned to truly develop a well defined online presence. Working social media and ignoring SEO and website design is a sure way to fail, and it’s why agencies who only offer specific services are unable to truly lunch your brand to the next level.

Experts within content and marketing

The agency should be experts in the field, they should know the best industry practices to use and be on top of their game. Take for example SEO, what worked in 2013 will not work in 2014, the agency needs to be up-to-date with practices and how to implement them effectively. Digital agencies in Melbourne should also be aware of what’s happening in the local area, such as popular culture and the perception of local opinion.

A great digital agency will be able to create and distribute strong content and be providing you good measurable results. Content is one of the biggest aspects of digital marketing, make sure they can produce what is needed or you’ll be out of pocket with very little to show for it.

Measuring results and impact

When handing over your marketing strategies to an external agency, everything the agency does should be measurable for you to see. For every campaign initiated, your chosen digital agency should show you where the money has been spent, on what was achieved from it.

As of today, over 62% of all businesses outsource their online marketing solutions accordingly to Mash able. It’s also estimated that around more than 90% of all consumers who search for the created content find it useful to their needs. With more and more businesses turning to the Internet to implement their advertising strategies, finding the right digital agency in Melbourne will play an important part in how your business performs in the years to come. Follow our tips today when looking for the right agency, or if you have any questions, feel free to leave a comment below or send us an email.

4 Social Media Marketing Trends in 2014, Business should follow them!!!

Businesses change their strategies and goals every single year when it comes to social media marketing. Knowing what the experts social marketers are doing in 2014, and following their methods can help your business reach more clients and drum up more business. Most small businesses, who manage their own social media marketing in Melbourne, have no idea on what’s neither trending nor the best practices to adhere too. Well fear no more, find out now what the best social marketers are doing with social media in 2014

*** Listening to their follower:

Most businesses just flood out content to their social followers without hearing what they have to say. Businesses that fail to listen to their followers, will struggle to build strong customer relationships that will end up costing them leads. Businesses need to focus on their customers needs, listen to what they have to say and tailor their social marketing campaign around their feedback. Remember, without them you’re nothing.

*** 57% of social marketers use paid social advertising:

Is it really any surprise? Facebook is the most visited website in the world, and social marketers are taking advantaging of it. Establish your marketing goals and consider setting up paid ads on Facebook or Twitter. They both offer great features and will let you advertise to people within a certain Geo-location (Melbourne only for example), this can really help to pinpoint your target demographic. We advise starting with a small budget and test various ads to see what works best.

Businesses are not always hitting it for six when they start paying for social advertising, a lot of trial and error goes into using these sorts of ads.

*** The world has gone mobile:

The biggest social media sites Facebook, Twitter and LinkedIn all have user friendly for mobile sites, but what are yours? As you use social media marketing in Melbourne and throw out content to the world, what happens when they click on a link and get redirected to your website? Will it work on their mobile device, or will it render incorrectly? 48% of all Internet users are using either a mobile or tablet device, ensure your site is mobile friendly or watch your leads quickly disappear.

*** Hash tag is here to stay:

First introduced by Twitter, now Google Plus, Vine and even Facebook have jumped on the bandwagon. Many brands are creating their own unique fun hash tag words that followers can use to start conversations and share interesting content. Create your own hash tag with words or phrases that are local to Melbourne, and get locals to talk about your business on social media, this sort of advertising is great because it’s not self-promoting and comes across as more genuine.

Marketing isn’t what it used too be, the times of passing flyers in the street or putting letters through mailboxes are over. With more people in Melbourne having access to the Internet than ever before, businesses need to apply local social media marketing in Melbourne as apart of their marketing strategy or risk falling behind.

Today we have listed 4 social marketing trends that are being used in 2014, if you would like to know more about social media marketing,feel free to give us a call or pop us an email and we will get back to you.

Choose Bendigo Web Design Company to build an Awesome Website

Artlivemedia is a web design company that holds very strong roots in Bendigo. Nothing makes us happier than helping out local businesses that are in need of a brand spanking new company website, or a revamping of their current site to get with the times. We like to think of ourselves as the number one Bendigo web design company in Australia, and so far have received tremendous feedback from local Bendigo businesses we work with.

Bendigo businesses working in events and hospitality

For local Bendigo businesses that operate in events, tourism, or hospitality, Artlivemeida can implement the optimal strategy to take your business online.

Here are a few things our whizz team are capable of doing:

Providing easy to update food menus: Our advanced web design capabilities allow even the most novices of users to be able to update their restaurant menus at the touch of a button. No fancy coding or technical knowledge is required.

Numerous payment options for customers: Customer can purchase products, tickets, or pre-book reservations using an integrated PayPal and credit card booking and reservation system. Everything is secure using the most up-to-date security methods.

Start a business blog: Regardless of the industry your business operates in, we can build your business a blog that attracts even more viewers via SEO, and get your company message and products out to the public.

Search systems: Our unique search features are great for Bendigo businesses that operate in travel and tourism. We offer advanced search listings allowing your clients to search find exactly what they need.

As the leading Bendigo web design company, we create advanced websites that are very effective, yet simple to use and manage. These are just a few of many features that we provide with all our website creations.

Realtors, auto trade and professional services

From realtors who are looking to create a solid web presence, to luxury car dealers, or local professionals in Bendigo, our team can create well defined online business strategies to launch your business into the stratosphere! We provide:

Interactive e-commerce stores: Do you want to take your products online but are unsure how? Artlivemedia have been building e-commence stores for years and can build everything from a small eStore that holds just a few products, to a massive e-commence site that has over a thousand products in its catalogue.

Mobile friendly designs: To be the leading Bendigo web design company, we know how important it is to setup a website that’s mobile friendly. It’s estimated that around 50% of all Internet traffic is now coming from mobile and tablet devices. Every website we create is mobile friendly.

Interactive Google maps: Each time we design a site, we provide our clients with an integrated version of Google maps, showing your clients where your business is located and how to get there.

Our web design services for local businesses in the Bendigo area doesn’t just stop there, other awesome features include:

• Fully customisable work portfolios
• Easy to update pricing tables and price lists for tradies
• Top quality photo, audio, and video content
• Drag and drop image editors
• And more much!!!!

Artlivemedia were once only a Bendigo web design company, and are now catering to clients all around the globe. We have not forgotten where we have come from and how much we love Bendigo. Whether you’re a realtor who wants to crack the online market, a business owner who wants to take their catalogue online, or a business professional, no media agency understands the businesses of Bendigo than Artlivemeida. Drop us a e-mail for a free chat and see how we can take your local business to the next level.

All E-commerce websites should implement these 5 tips!

Nobody could ever have predicted several years ago the huge impact the Internet would have on the world today. From playing online games, communicating with friends and family, to starting up e-commerce sites, more and more businesses are turning to the Internet to sell their products ranges. E-commerce website development in Melbourne is what we do at Artlivemedia. Using advanced platforms such as Magento and Woo Commerce, we build our clients top quality websites, provide excellent customer support, all at an affordable price.

Creating an e-commerce website is more than just designing a aesthetically pleasuring layout. For example, Artlivemedia realizes the quicker the customer can take a particular item to checkout in the shortest amount of clicks possible, increases the websites chances of making a sale. Building an effective e commerce site takes a lot of effort, design skills, and knowledge, there’s many strategies store owners need to understand and implement in order to ensure their site is successful. What are these strategies? Well I’m glad you’ve asked, here are 5 tips to set you on the right path.

Make your e-commerce site easy to navigate!

Artlivemedia is one of the best e-commerce website developers in Melbourne, and we always find it staggering at the amount of e-commerce sites that are badly designed. A poorly created layout not only makes customers X the tab they are viewing, but it also tarnishes your creditability as a brand. Simple navigation is critical, you want customers to easily find categories and products, not for them to be lost on your site.

Opt for easy to see menus, a clean and simple interface, remember that less is more when it comes to making a functional e-commerce site.

Show delivery charges upfront!

Many customers feel tricked or mislead when they see a product advertised for $30, then only after adding the item to their shopping cart, the price has increased due to delivery. Ensure that the delivery fees are shown clearly on the product page, and not hidden between a mountain of text and pictures.

Do you even SEO?

As mention earlier, Artlivemedia create brilliant websites using Magento and Woo Commerce, one reason for using these platforms are because they allow a lot of SEO flexibility. Using the right H1 and H2 tags can help your products rank better on Google, driving more traffic to your website, leading to greater sales.

Build a list!

Building a list for your e-commerce site is detrimental to the success or failure of a business. Allowing customers to sign up for promotional e-mails, alerts for new products lines, and discounts will really improve your sales revenues come the end of your financial year. As the saying Internet marketing saying goes, the money is in the list.

Have the contact us page clearly defined

Sometimes your product description may not give customers enough information or they may want to ask a question before making a purchase. It’s important to have your contact details listed clearly and easy to locate. If your e-commerce site doesn’t have an actual telephone number, provide them with either a Skype ID or the option to leave their number and for a representative to call them back. If you’re selling products targeted for older people, they may prefer to commutative the good old fashioned way rather than using e-mail.

These are just a few of many key points that an e-commerce site needs to implement in order to be a success. Artlivemedia have been helping businesses design user friendly e-commerce stores using the best methods and SEO tactics possible. Our team specializes in e-commerce website development in Melbourne and can help you build the perfect online e-commerce store based on your businesses needs and goals. So what are you waiting for? Feel free to give us a call or drop us an email to see what we can do for you.

How a digital marketing agency in Melbourne can help your business

A digital marketing agency is very much like a traditional marketing agency, with one small exception, digital agencies focus purely on digital content. From websites to mobile applications, e-mails to social media, and almost anything else that involves electronic devices are where digital agencies operate. Finding yourself the right digital marketing agency in Melbourne is very important, find the right team and watch your business soar, find the wrong guys and watch your money burn.

Here are 3 reasons why most businesses need a great digital marketing agency in Melbourne to help their business grow.

1) Your business lacks direction

Digital marketing is a fairly new concept that most of the business world are still trying to come to grips with. Many businesses use digital marketing methods without a clear strategy or goal in mind, this produces bad results. Are your online goals to find new customers, build on current customer relationships, or to increase brand awareness? Without setting goals with a clear direction, you’re unable to measure your performance or quantify how much resources you need to execute the task.

Many companies get lost because they lack direction, and it’s why so many fail to utilize digital marketing correctly.

2) Digital marketing agency focuses on the right mediums

Social media, newsletters, press releases, e-mail, blogs, info graphics, and free digital giveaways are just a few of the mediums a business can use market their products. Depending on your business, certain digital marketing methods will work better than others. It’s not viable for a business to use every single digital method available to them, as it will not be cost effective and a terrible allocation of resources, a common mistake made by many.

A digital marketing agency in Melbourne like Artlivemedia can narrow down what channels to use based on your businesses objectives. We have our own specialized methodologies that we can apply to any business. This helps us figure out the best ways to digitally promote your business, in the most cost effective way.

3) Without one, you’re going to lose your market share

Demand for digital content is higher today than it’s ever been, if you fail to understand what your customers want, you’re allowing your competitors and even new start-ups to take a serious piece of the market. The dynamics between traditional marketing and digital marketing are two totally different kettles of fish, everything from behaviour, customer profiles, and even competitors are altered. Allowing a great digital marketing agency to handle your marketing strategies can be the difference between you being the number 1 player in your field, to just another business trying to make ends meat.

Everywhere we look, we’re bombarded with digital marketing on the trains, in the cities, and even in our pockets. Electronics are changing the way we reach our customers, isn’t it about time you picked the right digital marketing agency in Melbourne for your business?

How to Use Social Media Marketing to Grow your Business

Social media is taking over the way we communicate with each other, in the 50s almost all communication was done through letters or personal interaction. Today we send tweets, Facebook updates, and use many other avenues to communicate with each other. As a result, social media marketing has become a necessity, and today we will discuss the ways social media marketing in Melbourne can help your local business grow.

Before starting any kind of social media campaign ask yourself what are you trying to achieve? List aims and objectives that you want to hit, these can be anything from creating a brand image, gaining new customers, or establishing stronger connections with your current clients. Without a plan, you’re just asking for trouble.

So how can I use social media marketing in Melbourne to help my business?

Well that’s easy, but then again we’re masters on everything there is to know about social media. We have years of experience using various social platforms, and we’ve even created business specific methodologies that ensure you get the most of out your social media campaigns. Here are a few social media channels that can help your Melbourne business grow.

Facebook: Currently the world’s number one site, Facebook has more active users than any other website in the world, making it the most dominant social media marketing platform. Facebook has many features including the check in option, this allows users to update their Facebook status showing all their friends where they are. If you run a business such as a shop, restaurant, or gym, by listing your company on Facebook, you can let your customers spread the word about business with each visit.

Twitter: Twitter can be used to post videos, pictures, and text descriptions to the world. By using the hash tag feature you can tailor your tweets to your local area, for example placing “#Melbourne” at the end of your message will increase local engagement.

If you’re providing a special offer or having a sale, by simply tweeting “#Melbourne & #Sale” at the end of your message can have a real positive effect in attracting customers.

LinkedIn: Not as popular as Facebook or Twitter, LinkedIn is still an awesome way to build credibility and trust for your business. Unless you’re using someone awesome like Artlivemedia to do your social media marketing in Melbourne, chances are that most local people won’t know too much about you.

Having a full updated LinkedIn profile nowadays gives businesses more authority and provides with customers a frame of reference when comparing your business over another.

Blogging: Many smart businesses have a community blog to provide useful content that everyone is free to read, blog posts are usually focus around their business. Many real estate agents are starting their own blogs providing great articles on how to find your first home, how to get a low interest mortgage, and how to sell your house fast. As long as the content is good (very important), your business authority will shoot through the roof, and users will share your content on various social sites, providing you with free exposure.

Regardless of what industry you’re operating in, the future of marketing is going digital. Many local businesses are already starting to see the benefits using social media marketing in Melbourne has for them. We hope our amazing tips today can help you see the importance of using social media for your local business.

Build an awesome website for your business

If you run a business and don’t have a website, you’re clearly doing something wrong. Pretty much every single business out there can benefit from having an online presence. The guys and girls at Artlivemedia provide some of the best web design in Melbourne, and can help you produce a kickass website!

We build awesome websites within your budget!

Yes that’s right, we build websites that will knock your socks off! Well, not literally but you know what I mean. Everything we build is custom made designed specifically for your needs, we’re a marketing company as well as being great web designers, so we understand how to put the customer and their needs first.

The gang at Artlivemedia believe there is no budget too big or too small. Whether you have a small budget or your business needs a major website created, we pride ourselves on offering the best web design in Melbourne, and the team are always on hand to solve any problem given your budget. Each one of our custom made websites all include:

• Social sharing services
• Training
• Free migration of 10 web pages
• Special security features to prevent attacks
• Mobile friendly template (so users can view on smart phones and tablets)
• Interactive Google maps
• Managing your keywords and meta data
• Testing to ensure it’s bug and error free
• Content layout

How can a website help my business?

That’s a very good question, there are many ways in which a website can help your business. Wait let me correct that, there are many ways a good website can help your business.

Gain instant credibility– when consumers want something, they usually jump on Google and search for what it is they need. When they come across your website, assuming it’s designed well and looks professional, there’s a good chance they will contact you or even buy something. If you have a poorly developed website, or worse no website, chances are they will end up going to a competitor.

Increase your market– the city of Melbourne has at least 4.3 million people, if you set up an advertisement in the local paper or a notice board, how many people do you think are going to see that? The advert has a finite lifetime before it’s forever vanished. Having a website which is SEO friendly, and open 24/7 is more likely to be viewed by people than an offline ad.

This is what the crazy gang at Artlivemedia can do for you, we implement the best web design practices, and use targeted SEO to generate quality leads for your business.

Show off your services– a website is the ideal place to show off your products or services, regardless of the industry you’re in. Setup a product gallery or an interactive portfolio for potential customers to see, adding customer reviews from previous clients can really drive business too!

Time is money– once you create content on your website about your product descriptions, what your company provides, and opening times, that’s that! You will get less generic e-mail inquires and phone calls because your information is already out there for everyone to see. This frees up your time to work on other aspects of the business.

Artlivemedia for your Web designs in Melbourne:

Hopefully I’ve shown you why having a good strong web presence for any business is important, it can make you money, save time, improve your image and allow you to market to a wider audience. We understand it can be a daunting prospect to set up a website when you have no idea where to even start, that’s where we come in.

Artlivemedia have decades of experience in web design in Melbourne, as well as the rest of the world. We can help you create a website, supply content, offer detailed consultation and even provide full training to use your site.

So don’t fall behind and make 2014 the year your business goes global!

Why you need a content marketing agency

Anyone who has done online content marketing before will have undoubtedly heard the saying content is king. If you know nothing or very little about content, hiring the right content marketing agency can do your business a world of good. Sending the wrong email, using a bad image, or uploading an offensive Tweet can have a huge negative impact on your business.

At Artlivemedia we have decades of experience between us, we know how to develop and execute content strategies to devastating effects. We’re so good, that most clients wished they’d found us sooner!

What is content?

When we speak of online content, any image, video, text, or audio is considered to be content. This can range from a blog post, Facebook update, YouTube video, press release, e-mail, web banners and even charts and tables are deemed as content.

Why you should care about your content marketing strategy

The goal behind content marketing is simple, by using appropriate content with the correct marketing strategy. You can generate new leads and at the same time retain your current customer base. This is easier said than done, as you need to always be creating new content which is informative, relevant, and gives your customers value.

By offering valuable information to your customers for free, the idea is that in return they will end up rewarding you with their business, over and over again. Send them junk content that isn’t worth the imaginary paper and ink it’s written on, and watch your leads disappear. How many spam e-mails do you get which you delete without even opening? Don’t be that business!

Why should I use a content marketing agency over my regular marketing methods?

Lets be honest, the old methods of marketing are pretty much dead, every cable service lets you stream and instantly watch shows, allowing users to bypass the TV advertisements. Studies have also shown that over the last couple of years, fewer newspapers are being bought, with more people getting their daily news from online sources. People don’t want to carry big magazines or broadsheets, when they can have it all on one small electronic device. Now is the time for businesses to exploit the benefits of online content marketing.

Content is king!

Hmm, didn’t I mention this just a few moments ago? Whatever marketing approach you take, it should focus around your content, because without good content you don’t have squat! It’s not easy to find or know what content works, and what content doesn’t work for your business, unless you’re an expert content marketing agencylike Artlivemedia.

We have worked on several marketing campaigns for various clients, in many different industries over the years. During that time we have increased click-through rates on e-mails and landing pages, as much as 50% higher the current industry standard. The gang knows through years of experience how to create exceptional landing pages that will get the customer to do exactly what you need them to do. We have great theory behind our A/B testing methods to realize which methods work best, and how to correctly implement them for each unique business.

Don’t worry about figuring out the correct content marketing strategy for your business, you just concentrate on what you do best, which is running your business. Let the best content marketing agency in the world, take care of your content marketing strategy, and launch your business into the stratosphere.