Nobody could ever have predicted several years ago the huge impact the Internet would have on the world today. From playing online games, communicating with friends and family, to starting up e-commerce sites, more and more businesses are turning to the Internet to sell their products ranges. E-commerce website development in Melbourne is what we do at Artlivemedia. Using advanced platforms such as Magento and Woo Commerce, we build our clients top quality websites, provide excellent customer support, all at an affordable price.
Creating an e-commerce website is more than just designing a aesthetically pleasuring layout. For example, Artlivemedia realizes the quicker the customer can take a particular item to checkout in the shortest amount of clicks possible, increases the websites chances of making a sale. Building an effective e commerce site takes a lot of effort, design skills, and knowledge, there’s many strategies store owners need to understand and implement in order to ensure their site is successful. What are these strategies? Well I’m glad you’ve asked, here are 5 tips to set you on the right path.
Make your e-commerce site easy to navigate!
Artlivemedia is one of the best e-commerce website developers in Melbourne, and we always find it staggering at the amount of e-commerce sites that are badly designed. A poorly created layout not only makes customers X the tab they are viewing, but it also tarnishes your creditability as a brand. Simple navigation is critical, you want customers to easily find categories and products, not for them to be lost on your site.
Opt for easy to see menus, a clean and simple interface, remember that less is more when it comes to making a functional e-commerce site.
Show delivery charges upfront!
Many customers feel tricked or mislead when they see a product advertised for $30, then only after adding the item to their shopping cart, the price has increased due to delivery. Ensure that the delivery fees are shown clearly on the product page, and not hidden between a mountain of text and pictures.
Do you even SEO?
As mention earlier, Artlivemedia create brilliant websites using Magento and Woo Commerce, one reason for using these platforms are because they allow a lot of SEO flexibility. Using the right H1 and H2 tags can help your products rank better on Google, driving more traffic to your website, leading to greater sales.
Build a list!
Building a list for your e-commerce site is detrimental to the success or failure of a business. Allowing customers to sign up for promotional e-mails, alerts for new products lines, and discounts will really improve your sales revenues come the end of your financial year. As the saying Internet marketing saying goes, the money is in the list.
Have the contact us page clearly defined
Sometimes your product description may not give customers enough information or they may want to ask a question before making a purchase. It’s important to have your contact details listed clearly and easy to locate. If your e-commerce site doesn’t have an actual telephone number, provide them with either a Skype ID or the option to leave their number and for a representative to call them back. If you’re selling products targeted for older people, they may prefer to commutative the good old fashioned way rather than using e-mail.
These are just a few of many key points that an e-commerce site needs to implement in order to be a success. Artlivemedia have been helping businesses design user friendly e-commerce stores using the best methods and SEO tactics possible. Our team specializes in e-commerce website development in Melbourne and can help you build the perfect online e-commerce store based on your businesses needs and goals. So what are you waiting for? Feel free to give us a call or drop us an email to see what we can do for you.