Everybody knows the key to gaining an online presence is to create epic content. Whether that involves hiring an established content marketing agency such as Artlivemedia or going it alone, you will need to have some sort of strategy in place if you want your business to go anywhere. As a content marketing agency, we know how to create epic content and in this article we will show how beginners can get on there way too.
Pick a topic
This may sound really basic but it’s a step so many novice content writers forgot. Select a topic and stick to it, countless times we’ve read a blog post that goes from one topic to another, that never really going into detail about anything. Readers will end up closing your webpage and going somewhere else if you follow this pattern.
How to select a topic? Well that’s simple, it can be based upon a product or service your business provides, it can be industry related news, advice or opinions. If you’re still having trouble of thinking up topics, visit your competitors blogs and see what they are talking about.
Researching
Great, so we have our title and now we need to fill in the guts. Unless you’re writing about a topic that you have adequate knowledge and experience in, always do some research. Jump on Google and search for similar topics and figure out ways you can improve on them or what they lack. It’s always worth reading the comments as people will often ask questions which the article missed out.
Always research your articles thoroughly because you don’t want to muddle up facts or state things that are incorrect as it can harm the authority and credibility of your site.
Note: Do not plagiarize articles, this will result in a plenty from Google and your website may be De-listed from search engines. Its fine to research and take points from other articles and expand, but they must all be in your own words.
Writing the article
Before you go ahead and type yourself mad, you should be aware of a few simple formatting steps that will improve the way your article reads and rank.
Big paragraphs are scary – Okay maybe they are not scary, but they put people off from reading. Keep your paragraphs short, usually 4-5 sentences are adequate.
Use subheadings – Sub-headings are a great way to split up an article and allow people to quickly skim. Take this article for example, by mealy reading the title and sub-headings you have a good understanding of what this article will include.
Formatting – Use the correct formatting when writing a blog post, use basic HTML to insert links into articles instead of pasting the whole URL. It makes your article cleaner and looks more professional.
Images – Always include at least one image, not only is it good for SEO but it makes the article more friendly and engaging.
These are basic rules that any great content marketing agency would use when writing blog or articles for their clients.
Throw it out!
So the article is completed and posted on your blog, now you need to get people to read it. Along with using SEO, you should be sending your new article out to your mailing list, posting on social media feeds and relevant websites and forums. A good way to measure how truly epic your content is by monitoring the feedback you get. The more likes and shares you receive the most useful people found it.
Artlivemedia understand that writing epic content is a lot harder than it looks, and it’s why so many businesses turn to us for help. We are a content marketing agency that has been helping clients all over the world strategies and create great organic content. Follow our 4 simple tips today and watch your content get the attention it deserves.
Artlivemedia 