4 Social Media Marketing Trends in 2014, Business should follow them!!!

Businesses change their strategies and goals every single year when it comes to social media marketing. Knowing what the experts social marketers are doing in 2014, and following their methods can help your business reach more clients and drum up more business. Most small businesses, who manage their own social media marketing in Melbourne, have no idea on what’s neither trending nor the best practices to adhere too. Well fear no more, find out now what the best social marketers are doing with social media in 2014

*** Listening to their follower:

Most businesses just flood out content to their social followers without hearing what they have to say. Businesses that fail to listen to their followers, will struggle to build strong customer relationships that will end up costing them leads. Businesses need to focus on their customers needs, listen to what they have to say and tailor their social marketing campaign around their feedback. Remember, without them you’re nothing.

*** 57% of social marketers use paid social advertising:

Is it really any surprise? Facebook is the most visited website in the world, and social marketers are taking advantaging of it. Establish your marketing goals and consider setting up paid ads on Facebook or Twitter. They both offer great features and will let you advertise to people within a certain Geo-location (Melbourne only for example), this can really help to pinpoint your target demographic. We advise starting with a small budget and test various ads to see what works best.

Businesses are not always hitting it for six when they start paying for social advertising, a lot of trial and error goes into using these sorts of ads.

*** The world has gone mobile:

The biggest social media sites Facebook, Twitter and LinkedIn all have user friendly for mobile sites, but what are yours? As you use social media marketing in Melbourne and throw out content to the world, what happens when they click on a link and get redirected to your website? Will it work on their mobile device, or will it render incorrectly? 48% of all Internet users are using either a mobile or tablet device, ensure your site is mobile friendly or watch your leads quickly disappear.

*** Hash tag is here to stay:

First introduced by Twitter, now Google Plus, Vine and even Facebook have jumped on the bandwagon. Many brands are creating their own unique fun hash tag words that followers can use to start conversations and share interesting content. Create your own hash tag with words or phrases that are local to Melbourne, and get locals to talk about your business on social media, this sort of advertising is great because it’s not self-promoting and comes across as more genuine.

Marketing isn’t what it used too be, the times of passing flyers in the street or putting letters through mailboxes are over. With more people in Melbourne having access to the Internet than ever before, businesses need to apply local social media marketing in Melbourne as apart of their marketing strategy or risk falling behind.

Today we have listed 4 social marketing trends that are being used in 2014, if you would like to know more about social media marketing,feel free to give us a call or pop us an email and we will get back to you.

How to Use Social Media Marketing to Grow your Business

Social media is taking over the way we communicate with each other, in the 50s almost all communication was done through letters or personal interaction. Today we send tweets, Facebook updates, and use many other avenues to communicate with each other. As a result, social media marketing has become a necessity, and today we will discuss the ways social media marketing in Melbourne can help your local business grow.

Before starting any kind of social media campaign ask yourself what are you trying to achieve? List aims and objectives that you want to hit, these can be anything from creating a brand image, gaining new customers, or establishing stronger connections with your current clients. Without a plan, you’re just asking for trouble.

So how can I use social media marketing in Melbourne to help my business?

Well that’s easy, but then again we’re masters on everything there is to know about social media. We have years of experience using various social platforms, and we’ve even created business specific methodologies that ensure you get the most of out your social media campaigns. Here are a few social media channels that can help your Melbourne business grow.

Facebook: Currently the world’s number one site, Facebook has more active users than any other website in the world, making it the most dominant social media marketing platform. Facebook has many features including the check in option, this allows users to update their Facebook status showing all their friends where they are. If you run a business such as a shop, restaurant, or gym, by listing your company on Facebook, you can let your customers spread the word about business with each visit.

Twitter: Twitter can be used to post videos, pictures, and text descriptions to the world. By using the hash tag feature you can tailor your tweets to your local area, for example placing “#Melbourne” at the end of your message will increase local engagement.

If you’re providing a special offer or having a sale, by simply tweeting “#Melbourne & #Sale” at the end of your message can have a real positive effect in attracting customers.

LinkedIn: Not as popular as Facebook or Twitter, LinkedIn is still an awesome way to build credibility and trust for your business. Unless you’re using someone awesome like Artlivemedia to do your social media marketing in Melbourne, chances are that most local people won’t know too much about you.

Having a full updated LinkedIn profile nowadays gives businesses more authority and provides with customers a frame of reference when comparing your business over another.

Blogging: Many smart businesses have a community blog to provide useful content that everyone is free to read, blog posts are usually focus around their business. Many real estate agents are starting their own blogs providing great articles on how to find your first home, how to get a low interest mortgage, and how to sell your house fast. As long as the content is good (very important), your business authority will shoot through the roof, and users will share your content on various social sites, providing you with free exposure.

Regardless of what industry you’re operating in, the future of marketing is going digital. Many local businesses are already starting to see the benefits using social media marketing in Melbourne has for them. We hope our amazing tips today can help you see the importance of using social media for your local business.

Increase your Web Traffic using Social Media Marketing

Almost everybody you know will have a Facebook, Twitter or some type of social media account. Only last month, I was shocked when my grandmother of 72 decided to add me on Facebook, I didn’t think she knew how to use the internet! My point being that using social media marketing in Melbourne for your business can do you a world of good, with very few drawbacks. Here are 5 reasons how social media marketing can help your Melbourne business.

How to increase web traffic through Social Media Marketing:

Using sites like Facebook and Twitter, you can drive potential customers to your website.You can post pictures or YouTube videos in your tweets or updates. If they are interesting enough, people will share and like your content for others too see, this can sometimes snowball into your content going viral. As you use these sites more and more, users will like your pages or become your friends. This is great as you can now reach out to these people in every update you make, for free!

The team who take care of the social media marketing at Artlivemedia, know the ideal times to post content, based on who you want to reach in different time zones to ensure maximum impact. They also know what type of content works best for your style of business, how to expose it correctly, and most importantly what not to post!

Target your specific audience:

One of the best features of using social media sites like Facebook is that it lets you set parameters to market to your target audience. For example to use social media marketing in Melbourne for your business, our team at Artlivemedia know the best practices on social sites such as Facebook and Twitter, to ensure your content reaches the people it needs to within your local area.

The days of posting an advert in the newspapers or magazines, hoping that a small percentage of readers in your demographic will see it, are long gone. Social media is taking over, hurry up and jump on the bus before it too late!

Building better relationships

The beauty of social media sites is that your customers can connect with you easily, ask you questions, get faster replies, and experience better back and fourth communication. If a customer can’t find information on what they are looking for on your website, by setting up a social media presence you offer them more avenues to get in touch. Social media gives a more personal touch, it’s much better than telling the customer to send an email which could take days to answer.

Brand your business:

Social media can help brand your business exactly the way you want it. By using carefully selected photos, videos and posts you can slowly start to create your business a new image, or simply enhance the current one. Artlivemedia have media specialists with over 20 years of experience, so whether you’re a law firm, fast-food outlet, a nursery or a plumbing business, we can help create the right brand image for your business using our specialised social media marketing in Melbourne techniques.

Promote your products and services using:

When you’re releasing a new product, service or just having a special promotion, using social media helps you get the message out. After you create a loyal following, you can use social media to tell your customers about your latest offers and new products, if they’re following you, it means they are interested in what you have to offer making it a great way to increase sales.

For almost any business who wants to improve and take it that one step further, using social media marketing in Melbournetechniques is an ideal strategy, we can help you market to the right audience, improve your brand and strengthen customers relationships, and help you increase your sales.